When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?
A) Need recognition
B) Search for information
C) Evaluation of alternatives
D) Choice
E) Postchoice evaluation

Question

Quizplus · Accepted Answer

Need recognition is the first step in the decision-making process, where the consumer perceives a problem or an unfulfilled need. In this scenario, Carl realized that he needed warm clothes for the winter, which represents the need recognition stage. The other stages in decision-making, such as search for information, evaluation of alternatives, choice, and post-choice evaluation, are subsequent steps that follow need recognition.

When Carl,a Cuban,migrated to England,he Realized He Had No Suitable