Risk associated with how other consumers will view the purchase is referred to as _____ risk.
A) financial
B) performance
C) social
D) physical
E) time

Question

Quizplus · Accepted Answer

Social risk refers to the potential negative evaluation of others regarding a consumer's purchase decision, which can lead to social embarrassment or loss of status. This can be particularly relevant for products or brands that are associated with a particular social group or lifestyle.

Risk Associated with How Other Consumers Will View the Purchase