Which of the following decision-making perspectives assumes that consumers diligently gather information about purchases,carefully compare various brands of products on salient attributes,and make informed decisions regarding what brand to buy?
A) Rational decision-making perspective
B) Experiential decision-making perspective
C) Behavioral influence decision-making perspective
D) Functional decision-making perspective
E) Implemental decision-making perspective

Question

Quizplus · Accepted Answer

The rational decision-making perspective assumes that consumers are rational beings who gather information, compare brands, and make informed decisions based on attributes.

Which of the Following Decision-Making Perspectives Assumes That Consumers Diligently