The process through which cultural meaning is transferred to a product and onto the consumer is called meaning transference.

Question

Quizplus · Accepted Answer

This statement is true. Meaning transference refers to the transfer of cultural meaning from a product to the consumer through advertising, branding, packaging, and other marketing strategies. This process helps consumers to identify with a product or brand and understand its cultural significance.

The Process Through Which Cultural Meaning Is Transferred to a Product