MSM Ltd has a strategy of being the first to market with new products and so it measures the number of new products introduced each year. Where does this measure fit in the balanced scorecard?

Question

Quizplus · Accepted Answer

The measure of the number of new products introduced each year aligns with the innovation and learning perspective of the balanced scorecard, which focuses on the organization's ability to innovate and develop new products or services. This perspective measures the organization's success in introducing new and improved products and services to meet customer needs and stay ahead of competition.

MSM Ltd Has a Strategy of Being the First to Market