Many consumers who practice shoplifting acknowledge that they do it because they get a feeling of exhilaration when they realize they can get away with it.Which of the following motivations of consumer misbehavior best explains this reaction?
A) Unfulfilled aspirations
B) Thrill-seeking
C) Differential association
D) Pathological socialization
E) Opportunism

Question

Quizplus · Accepted Answer

The motivation for thrill-seeking involves seeking excitement and thrill from engaging in prohibited activities such as shoplifting. The feeling of exhilaration achieved upon getting away with it aligns with this motivation.

Many Consumers Who Practice Shoplifting Acknowledge That They Do It