A retail store increases customer interaction and service provided to their customers by salespeople by giving the salespeople a sales commission each time they make a sale to a customer.This is an example of:
A)tacit knowledge
B)behavior modification
C)social learning
D)a variable ratio schedule of reinforcement
E)both 'B' and 'D'

Question

Quizplus · Accepted Answer

This is an example of both behavior modification and a variable ratio schedule of reinforcement. Behavior modification refers to the use of positive or negative consequences to shape or modify behavior, which is what the sales commission is doing. A variable ratio schedule of reinforcement refers to a reinforcement schedule where rewards are given on a variable basis, such as giving a sales commission for each sale made, rather than at a fixed rate. This has been shown to be an effective way to maintain behavior and increase motivation, as the salespeople do not know when they will receive the reward, which keeps them motivated to continue making sales.

A Retail Store Increases Customer Interaction and Service Provided to Their