Relationship marketing focuses more attention on _____ customers because new customers are _____ to acquire compared to existing customers.
A) existing; less expensive
B) new; less expensive
C) existing; more expensive
D) new; more expensive

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes retaining and satisfying existing customers because acquiring new customers is generally more costly.

Relationship Marketing Focuses More Attention on _____ Customers Because New