Question 1

The Direct Marketing Association helps consumers to get their names removed from marketers' targeted lists.

Accepted Answer

The Direct Marketing Association, also known as the DMA, offers a service called DMAChoice, which allows consumers to opt-out of receiving targeted marketing materials from DMA member companies. This helps to reduce unwanted solicitations and ensures that consumers only receive marketing materials from companies they are interested in.

Question 2

The main purpose of the community development financial institutions certified by the U.S.Treasury Department is to educate low-income borrowers.

Accepted Answer

The answer of The main purpose of the community development...

Question 3

The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.

Accepted Answer

This statement is true as businesses often face the challenge of balancing the needs and demands of their customers while also ensuring they make a profit to stay in business.

Question 4

The federal government has imposed strict regulations on food advertising for children based on their nutritional standards.

Accepted Answer

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Question 5

The United States is becoming culturally more diverse and subculture populations are rising.

Accepted Answer

According to census data, the United States has become more diverse in recent years with increasing subculture populations, including ethnic and racial minorities, LGBT communities, and other marginalized groups.

Question 6

Sentencing guidelines act as an incentive for corporations to implement effective ethics compliance programs-if they are hauled into court,the existence of such a program can help reduce penalties.

Accepted Answer

This statement is true. Sentencing guidelines provide companies with an incentive to implement effective ethics compliance programs as it can help reduce the penalties if they are hauled into court.

Question 7

Ensuring ethical practices means promising customers and business partners to sacrifice quality and fairness for profit.

Accepted Answer

Ensuring ethical practices means prioritizing quality and fairness even if it means sacrificing some profit. It is about doing the right thing for the stakeholders and the society at large.

Question 8

Production,promotion,and reclamation of environmentally sensitive products is the basic premise of ethical marketing.

Accepted Answer

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Question 9

The cultural diversity of the United States results in various submarkets,each with unique values,cultural characteristics,purchasing behaviors,and consumer preferences.

Accepted Answer

This statement is true. The cultural diversity of the United States leads to differences among submarkets in terms of values, cultural characteristics, and consumer behavior. Marketers need to understand these differences to effectively reach and target specific submarkets.

Question 10

Paying universities for the use of their logo,team name,and mascot in advertising products and services to their students is considered ethical.

Accepted Answer

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Question 11

Creative applications of technology can benefit society,but rarely give firms a definite competitive edge since other firms can simply copy the technology.

Accepted Answer

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Question 12

Colleges and universities,and other not-for-profit institutions play major roles in the development of new technology.

Accepted Answer

Colleges and universities, as well as other not-for-profit institutions, often receive funding for research and development in various fields including technology. They also provide training and education for students who may go on to become inventors, innovators, and leaders in the technology industry.

Question 13

The local government in Colorado has made it mandatory for firms to publish information on labels,regarding the environmental impact of their products.The government is trying to protect the consumers' right to be safe.

Accepted Answer

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Question 14

The demand for green products is increasing as consumers have responded by purchasing more and more green goods,providing profits and opportunities for growth to the companies that make and sell them.

Accepted Answer

This statement is true.

Question 15

Fresh Meadows,an organic yogurt manufacturer,organizes camps to assist and encourage farmers in adopting organic farming practices.Fresh Meadows is engaging in socially responsible marketing.

Accepted Answer

Fresh Meadows is engaging in socially responsible marketing by providing camps to assist and encourage farmers in adopting organic farming practices.

Question 16

People develop standards of ethical behavior based on their own systems of values.

Accepted Answer

Standards of ethical behavior are based on personal values and beliefs, as individuals determine what they perceive as right or wrong. Therefore, ethical behavior varies from person to person and is shaped by individual cultural and social backgrounds, personal experiences and education.

Question 17

The U.S.military has historically been a source of product innovation and many of its technologies have been adapted for the consumer markets.

Accepted Answer

This statement is true. Examples of products innovated by the U.S. military and later adapted for consumer markets include GPS, duct tape, and freeze-dried food.

Question 18

The basic consumer rights expounded by President Kennedy include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

Accepted Answer

This is correct. One of the basic consumer rights is the right to be safe, which means that products and services should not pose a risk of harm to consumers when used as intended. This was one of the four basic consumer rights outlined by President Kennedy in his famous speech to Congress in 1962.

Question 19

Marketing strategies that work for a particular cultural group in the United States will always work when applied to the same cultural group abroad.

Accepted Answer

Cultural norms and values vary from country to country, even within the same cultural group. Therefore, what is effective in one country may not be applicable or effective in another country, even for the same cultural group. Localization and adaptation are key factors in successful international marketing.

Question 20

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

Accepted Answer

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Quiz 3: The Marketing Environment, Ethics, and Social Responsibility