Question 1

Culture refers to the values,beliefs,preferences,and tastes that are handed down from one generation to the next.

Accepted Answer

Culture is defined as the shared values, beliefs, customs, behaviors, and artifacts that characterize a group or society and are transmitted from generation to generation.

Question 2

Kurt Lewin's theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

Accepted Answer

Kurt Lewin's theory is based on the idea that behavior is a product of the interaction between individual and environmental factors. Therefore, option A is true.

Question 3

According to Kurt Lewin's theory of human behavior,the personal factors affecting consumer behavior are one's attitudes,learning,and perception.

Accepted Answer

Kurt Lewin's theory of human behavior identifies personal factors such as attitudes, learning, and perception as key factors that influence consumer behavior.

Question 4

The basic core values of a culture are highly dynamic and flexible.

Accepted Answer

The basic core values of a culture are generally stable and resistant to change, as they are deeply ingrained in a society's traditions, beliefs, and practices.

Question 5

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S.culture through acculturation.

Accepted Answer

Acculturation involves a two-way process of cultural exchange where both the host culture and the minority culture influence each other. It is not just a one-sided adoption of the host culture by the minority culture. As a result, the American population is becoming more diverse, not homogenous, due to acculturation.

Question 6

Dale and Lisa,ranchers from Wyoming,found that the meat of their large,slow-growing hogs were not selling in American grocery stores.However,the animals command premium prices in Japan where the meat is enjoyed for its flavor and fat content.The purchasing influence they are experiencing is a cultural influence.

Accepted Answer

The fact that the meat is popular in Japan due to its flavor and fat content indicates a cultural influence, as Japanese cuisine and culinary tastes may differ from American cuisine and tastes.

Question 7

The increase in the Hispanic population is fueled by a sharp rise in births.

Accepted Answer

According to data from the Pew Research Center, between 2000 and 2018, births accounted for about 80% of the growth in the U.S. Hispanic population.

Question 8

Culture is the broadest interpersonal determinant of consumer behavior.

Accepted Answer

Culture includes shared beliefs, customs, values, and behaviors of a group and can have a significant influence on consumer behavior. It can impact a consumer's attitudes, preferences, and perceptions towards products and services. Thus, it is considered the broadest interpersonal determinant of consumer behavior.

Question 9

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized "no va" in Spanish means "won't go." This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

Accepted Answer

The answer of It was not until the introduction of...

Question 10

The baby boomer generation is most adept at learning and using rapidly changing communications technology.

Accepted Answer

While some baby boomers may be proficient in using technology, studies have shown that younger generations, such as millennials and Gen Z, tend to be more comfortable and adaptable with rapidly changing communications technology.

Question 11

The core values of American culture include work ethic and the desire to accumulate wealth.

Accepted Answer

These two values are often emphasized in American culture and are viewed as central to achieving the "American Dream" of success and prosperity.

Question 12

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

Accepted Answer

This statement is true. Consumer behavior refers to the actions and decision-making processes of individuals and households in choosing, purchasing, using, and disposing of goods and services.

Question 13

Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

Accepted Answer

Marketing strategies that work in one country may not work in others due to cultural, economic, and social differences. Therefore, it is essential to adapt and modify the strategy to suit the particular market's needs and demands.

Question 14

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Accepted Answer

Subcultures are defined as groups within a larger culture that have their own distinct norms, values, beliefs, and behaviors. They may share some aspects with the dominant culture, but they also have their own unique characteristics that distinguish them from the mainstream population. Examples of subcultures include goths, punks, hipsters, and gamers.

Question 15

All Hispanics speak the single universal form of Spanish.

Accepted Answer

There are many variations of Spanish spoken in different Hispanic countries and regions, each with their own unique vocabulary, accents, and grammar rules. While there is a universal standard form of Spanish known as "Castilian Spanish," it is not the only form of Spanish spoken by Hispanics.

Question 16

The three largest and fastest-growing U.S.ethnic subcultures are Hispanic Americans,African Americans,and Asian Americans.

Accepted Answer

According to the U.S. Census Bureau, these three groups are currently the fastest-growing ethnic subcultures in the country.

Question 17

Human behavior is solely a function of pressures exerted by external environmental forces on the individual.

Accepted Answer

Human behavior is influenced by a complex interplay of external environmental forces and internal factors such as genetics, personality traits, personal experiences, emotions, and cognitive processes.

Question 18

Understanding of differences among subcultures is essential for developing effective marketing strategies.

Accepted Answer

Understanding the differences among subcultures is important for marketers to develop targeted and culturally relevant campaigns that resonate with their audience. This helps to avoid miscommunication and cultural insensitivity, which ultimately impacts the success of the marketing strategy.

Question 19

The only inputs that affect a consumer's purchasing decisions are those provided by his or her psychological makeup.

Accepted Answer

While psychological factors such as motivation, perception, and attitudes do play a role in a consumer's purchasing decisions, there are also external factors such as marketing, social influence, and economic conditions that can impact decision making.

Question 20

The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.

Accepted Answer

This statement is true. The Hispanic American population includes individuals from various countries with their own unique cultures and traditions, such as Mexico, Cuba, Puerto Rico, and many others. It is important to recognize the diversity among this population and not generalize or stereotype them as a singular group.

Quiz 6: Consumer Behavior