The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:
A) pose little risk to the consumer.
B) require less time and less research on information.
C) require limited problem solving and limited efforts for external searches.
D) pose greater economic and social consequences.

Question

Quizplus · Accepted Answer

High-involvement purchase decisions often involve significant economic or social consequences, leading consumers to engage in more extensive information search and evaluation processes compared to low-involvement purchases. These decisions are typically associated with products or services that are expensive, have a high risk, or are important to the consumer on a personal level.

The Purchase Decisions for High-Involvement Products Differ from Those of Low-Involvement