Purchases that have substantial social or economic consequences:
A) usually require relatively less investment of time and effort.
B) represent routine purchases that pose little risk.
C) require independent decision making.
D) represent high-involvement purchase decisions.

Question

Quizplus · Accepted Answer

Purchases with substantial social or economic consequences are considered high-involvement purchase decisions because they often involve significant risk, cost, or personal relevance, leading consumers to spend more time and effort in the decision-making process.

Purchases That Have Substantial Social or Economic Consequences