Abel building solutions,a steel manufacturing company that supplies steel to various construction companies,segments its customers based on the number of employees in the company and the sales revenue generated by it.This strategy is used by Abel to develop specific marketing plans for their customers.Abel is segmenting its customers on the basis of:

Question

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Abel is segmenting its customers based on the number of employees in the company, which is a demographic characteristic. The sales revenue generated by the company can also be seen as a financial demographic characteristic. Therefore, the company is using demographic segmentation to develop specific marketing plans for their customers.

Abel Building Solutions,a Steel Manufacturing Company That Supplies Steel to Various