Survey methods used in marketing research for collecting primary data involve the:

Question

Quizplus · Accepted Answer

Survey methods used in marketing research for collecting primary data typically involve the use of questionnaires to obtain demographic information of consumers. The Delphi technique is a method for gathering expert opinions through a series of questionnaires, but it is not commonly used in marketing research. Reviewing sales data on customer purchase rates may be useful for secondary data analysis, but it does not involve collecting primary data. Historical census data may also be useful for secondary data analysis, but it does not involve collecting primary data.

Survey Methods Used in Marketing Research for Collecting Primary Data