Which of the following is a qualitative sales forecasting technique?

Question

Quizplus · Accepted Answer

The Delphi technique is a qualitative sales forecasting technique that involves gathering input and opinions from a group of experts. They are asked to make predictions about future sales based on their expertise and insights. This method is based on gaining insights based on the opinions of experts rather than on data-driven analysis, and therefore it is a qualitative technique. The other options listed (test markets, exponential smoothing, and trend analysis) are quantitative sales forecasting techniques.

Which of the Following Is a Qualitative Sales Forecasting Technique