Julia is developing new promotional strategies for the services offered by her firm and is focusing on finding information about her firm's competitors.She is looking through published sources,as well as reviewing her competitors' advertising.According to this information,Julia is gathering _____.

Question

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Julia is gathering information about her firm's competitors, which is known as competitive intelligence. This includes reviewing advertising and published sources to understand the strategies and tactics used by competitors.

Julia Is Developing New Promotional Strategies for the Services Offered