What has been the impact of big data on gathering information?

Question

Quizplus · Accepted Answer

Big data has created an environment in which the lines between primary and secondary data have become blurred. With so much data readily available, it can be difficult to determine whether a specific piece of information is considered primary (collected specifically for a particular research project) or secondary (previously collected by someone else). This can make it challenging to classify and analyze data properly. The cost of data collection has not necessarily increased, and big data has had a significant impact on marketing research data. Furthermore, big data has generally been associated with faster data collection processes, rather than slower ones.

What Has Been the Impact of Big Data on Gathering