Sales of your frozen yogurt are down,so you've started a research project aimed at answering the question,"How can we improve the effectiveness of our advertising?" You've also conducted informal interviews with customers,suppliers,and retailers.Which steps in the research process have not yet been tackled?

Question

​Sales of your frozen yogurt are down,so you've started a research project aimed at answering the question,"How can we improve the effectiveness of our advertising?" You've also conducted informal interviews with customers,suppliers,and retailers.Which steps in the research process have not yet been tackled?

Quizplus · Accepted Answer

The research process involves defining the problem, conducting exploratory research, formulating a hypothesis, creating a research design, and mining data. The question has already been defined, and informal interviews have been conducted, which is a form of exploratory research. Therefore, the steps that have not yet been tackled are formulating a hypothesis, creating a research design, and mining data.

​Sales of Your Frozen Yogurt Are Down,so You've Started a Research

Sales of Your Frozen Yogurt Are Down,so You've Started a Research