A fast food restaurant is offering various meal options at discounted prices to attract new customers.This marketing effort indicates that the company is in the _____ stage of relationship marketing continuum.

Question

Quizplus · Accepted Answer

The first stage of the relationship marketing continuum is the transactional stage, where the focus is on attracting new customers through discounts and promotions. As the fast food restaurant is offering discounted meal options to attract new customers, it can be inferred that the company is in the first stage of relationship marketing continuum.

A Fast Food Restaurant Is Offering Various Meal Options at Discounted