In the context of the relationship marketing continuum,the primary bond created by a second-level relationship marketing program is usually _____ in nature.

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The primary bond created by a second-level relationship marketing program is usually social in nature. This is because second-level relationship marketing programs are designed to create stronger emotional connections between the brand and the customer. These emotional connections can be achieved through social bonding activities such as events, interactive online communities, and personalized communication. Financial and structural bonds are typically associated with third-level relationship marketing programs where there is a greater degree of commitment and loyalty from the customer. Notional bonds are a less tangible form of bonding that can be associated with all levels of relationship marketing.

In the Context of the Relationship Marketing Continuum,the Primary Bond