Which of the following is NOT one of the pitfalls of pursuing a differentiation strategy?
A) Over-emphasizing efforts to strongly differentiate the company's product from those of rivals rather than being content with weak product differentiation
B) Offering trivial improvements in quality,service,or performance features
C) Overcharging for the differentiating features
D) Adding so many frills and extra features that the product exceeds the needs of buyers
E) Overspending on efforts to differentiate the company's product offering
Correct Answer:
Verified
Q44: The objective of differentiation is to
A)offer customers
Q46: A broad differentiation strategy generally produces the
Q50: Achieving a differentiation-based competitive advantage does NOT
Q51: Broad differentiation strategies generally work best in
Q52: Approaches to enhancing differentiation through changes in
Q54: Which of the following is NOT one
Q54: A differentiation-based competitive advantage
A)nearly always is attached
Q56: Brands create customer loyalty, which in turn
A)increases
Q67: What sets focused (or market niche)strategies apart
Q69: A focused low-cost strategy can lead to
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