What a company's top executives are saying about where the company is headed long term and about what the company's future product-market-customer mix will be:
A) indicates what kind of business model the company is going to have in the future.
B) constitutes the strategic vision for the company.
C) signals what the firm's financial strategy will be.
D) serves to define the company's present scope of operation.
E) indicates what kind of products the company will offer in the future.

Question

Quizplus · Accepted Answer

The statements made by a company's top executives about where the company is headed long term and about the future product-market-customer mix constitute the strategic vision for the company. This includes the company's overall direction, goals, and objectives, as well as its plans for adapting to market changes and expanding its product offerings.

What a Company's Top Executives Are Saying About Where the Company