The purpose of test marketing new-product offerings is to:
A) separate ideas with commercial potential from those that will not meet company objectives.
B) subject the product idea to additional study prior to its actual development.
C) verify that the product will perform well in a real-life environment.
D) evaluate the compatibility of the product with organizational resources.

Question

Quizplus · Accepted Answer

Test marketing is conducted to verify that a new product will perform well in a real-life environment before a full-scale launch. It helps in understanding how the product and its marketing mix are received by the target market.

The Purpose of Test Marketing New-Product Offerings Is To