Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience,not pricing.

Question

Quizplus · Accepted Answer

The wheel of retailing theory suggests that retailers go through a cycle of innovation, growth, and maturity that ultimately leads to decline. However, vending machines and convenience food stores are not affected by this cycle as their primary strategy for customer satisfaction is based on convenience and location, rather than pricing.

Vending Machines and Convenience Food Stores Are Not Affected by the Wheel