As opposed to behavioral targeting, social targeting is not characterized by the delivery of ads to consumers.

Question

Quizplus · Accepted Answer

Social targeting delivers ads to consumers based on the conversations and behaviors they exhibit in social media and more generally, surfing the web. Social targeting firms begin by identifying customers who have purchased a particular brand. These customers' online activities are then analyzed. The advertiser then looks across the Internet to identify customers whose online behavior most closely matches that of buyers-and those potential customers receive ads.

As Opposed to Behavioral Targeting, Social Targeting Is Not Characterized