In general, advertising media are becoming more targeted in that they aim for more narrowly defined market segments.
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Q48: An insurance company might use institutional ads
Q49: One advantage of the major mass media
Q50: To guarantee good media selection, the advertiser
Q51: Most Internet ads seek a delayed response.
Q52: The effectiveness of an advertising medium depends
Q54: Search ads already know what customers are
Q55: Even with specialized media, consumers may selectively
Q56: The largest share of total advertising expenditures
Q57: If the objective of an ad is
Q58: The best advertising medium is television, but
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