An insurance company might use institutional ads to highlight its concern for safe driving.
Correct Answer:
Verified
Q43: Some advertising media are "must buys" because
Q44: The largest share of total advertising expenditures
Q45: Pop-up ads are small rectangular boxes that
Q46: Many Internet users in the U.S. spend
Q47: A chemical company might use institutional ads
Q49: One advantage of the major mass media
Q50: To guarantee good media selection, the advertiser
Q51: Most Internet ads seek a delayed response.
Q52: The effectiveness of an advertising medium depends
Q53: In general, advertising media are becoming more
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