Many Internet users in the U.S. spend more time surfing the Web than they do watching television, listening to radio, or reading newspapers and magazines.
Correct Answer:
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Q41: To guarantee good media selection, the advertiser
Q42: The purpose of an Internet banner ad
Q43: Some advertising media are "must buys" because
Q44: The largest share of total advertising expenditures
Q45: Pop-up ads are small rectangular boxes that
Q47: A chemical company might use institutional ads
Q48: An insurance company might use institutional ads
Q49: One advantage of the major mass media
Q50: To guarantee good media selection, the advertiser
Q51: Most Internet ads seek a delayed response.
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