The largest share of total advertising expenditures in the United States goes for TV (including cable) advertising.
Correct Answer:
Verified
Q39: Product advertising tries to sell a specific
Q40: When a retailer advertises a "special 24-hour
Q41: To guarantee good media selection, the advertiser
Q42: The purpose of an Internet banner ad
Q43: Some advertising media are "must buys" because
Q45: Pop-up ads are small rectangular boxes that
Q46: Many Internet users in the U.S. spend
Q47: A chemical company might use institutional ads
Q48: An insurance company might use institutional ads
Q49: One advantage of the major mass media
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