When Sara went to a convenience store to get her weekly grocery shopping done,she got a free sample of a new cereal that had just been introduced in the market.This information indicates that the cereal manufacturer is employing _____ to promote its product.

Question

Quizplus · Accepted Answer

Direct sampling involves providing free samples of a product to customers in order to promote it. This is exactly what happened in the given scenario, as Sara received a free sample of the new cereal at a convenience store. Survey sampling, panel sampling, and quota sampling involve different methods of selecting participants for research studies and are not relevant to the promotion of a product through free samples.

When Sara Went to a Convenience Store to Get Her