Which of the following constitutes nonpersonal selling?

Question

Quizplus · Accepted Answer

Nonpersonal selling refers to promoting a product without any direct interaction with the customer through a salesperson. Product placement in a TV show is a form of nonpersonal selling as it involves promoting a product indirectly to the audience through its appearance on screen. Face-to-face interaction (B), telephonic conversation (C), and videoconference (D) between a buyer and a seller all qualify as personal selling as there is a direct interaction between the salesperson and the customer.

Which of the Following Constitutes Nonpersonal Selling