A manufacturer of a well-known brand of cosmetics offering buyback allowances to its retailers for a new line of lip color is an example of:

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This situation describes a trade promotion, which is a type of marketing promotion aimed at increasing demand and sales for a product or service through incentives offered to distributors, retailers, or other businesses involved in the supply chain. The buyback allowances offered by the cosmetics manufacturer are a form of trade promotion, as they incentivize retailers to carry and promote the new line of lip color by reducing their risk and increasing their profit margins. Guerrilla marketing refers to unconventional or grassroots marketing tactics that aim to create buzz and awareness, while product placement involves featuring a product or brand in a non-advertising context (e.g. in a movie or TV show). Personal selling is a form of marketing communication that involves direct, face-to-face interaction between a salesperson and a potential customer.

A Manufacturer of a Well-Known Brand of Cosmetics Offering Buyback