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​A 30-Second Television Advertisement for Allstate Uses the Popular "Mayhem

Question 114

Multiple Choice

​A 30-second television advertisement for Allstate uses the popular "Mayhem" character as "the world's worst cleaning lady." The ad is an example of _______ advertising and strives to encourage customers to talk to an Allstate Agent to make sure they have the right home protection: Good Hands.Good Home.


A) ​reminder
B) ​persuasive
C) ​informative
D) ​institutional

Correct Answer:

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