Successful marketers use the marketing concept of relationship marketing to develop customer-oriented marketing programs.An effective integrated marketing communication (IMC)strategy captures the audience's attention and promotes a brand or product in a cohesive way.
Which of the following approaches to marketing can be used to avoid marketing myopia

Question

Successful marketers use the marketing concept of relationship marketing to develop customer-oriented marketing programs.An effective integrated marketing communication (IMC)strategy captures the audience's attention and promotes a brand or product in a cohesive way. ​
​Which of the following approaches to marketing can be used to avoid marketing myopia

Quizplus · Accepted Answer

To avoid marketing myopia, it is important to first identify the target market and then develop a marketing mix accordingly. This ensures that the marketing efforts cater to the specific needs and wants of the target audience, rather than focusing on broad, generic strategies. Avoiding niche marketing, giving as much information as possible to the consumer, and focusing solely on delivering information are not effective ways to avoid marketing myopia. Working with broad target markets may lead to a lack of focus and ineffective marketing strategies.

Successful Marketers Use the Marketing Concept of Relationship Marketing to Develop