Which of the following methods develops a promotional budget based on a sound evaluation of the firm's promotional goals?

Question

Quizplus · Accepted Answer

The task-objective method is the only method mentioned that involves evaluating the firm's promotional goals before developing a promotional budget. This method creates a budget based on the specific tasks and objectives the firm wishes to achieve through its promotional efforts. The other methods are either based on arbitrary numbers (fixed-sum-per-unit method) or the actions of competitors (meeting competition method) without considering the firm's goals, or solely based on sales figures (percentage-of-sales method) without considering the broader picture of the promotional objectives.

Which of the Following Methods Develops a Promotional Budget Based