_____ advertising includes two-way promotional messages transmitted through communication channels that induce message recipients to participate actively in the promotional effort.

Question

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Interactive advertising involves engaging the audience in a two-way communication exchange. It encourages participation and engagement with the promotional message, rather than just passively receiving it. This type of advertising includes tactics such as social media campaigns, online quizzes, polls, and surveys, as well as chatbots and other interactive features on websites and mobile apps.

_____ Advertising Includes Two-Way Promotional Messages Transmitted Through Communication Channels