Question 1

Promotion of a concept,an idea,a philosophy,or the goodwill of an industry,company,organization,person,geographic location,or government agency is called _____.

Accepted Answer

The answer of Promotion of a concept,an idea,a philosophy,or the...

Question 2

Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs is known as _____.

Accepted Answer

The answer of Promotional technique in which marketing partners share...

Question 3

The function of informing,persuading,and influencing the consumer's purchase decision is known as _____.

Accepted Answer

The function of informing, persuading, and influencing the consumer's purchase decision is known as promotion. Advertising, publicity, sales promotion, guerrilla marketing, marketing public relations, interactive advertising, sponsorship, and cross-promotion are all tactics within the larger promotional mix. Informative advertising focuses on informing consumers about a product or service, while persuasive advertising aims to change or reinforce attitudes or beliefs. Institutional marketing is focused on promoting the overall image and credibility of an organization. Retail advertising is advertising specifically for retail businesses. Posttesting and pretesting are research methods used to evaluate advertising effectiveness. Split runs involve testing multiple versions of an ad to compare their effectiveness. Cooperative advertising involves multiple parties sharing the cost and placement of an ad. Media scheduling refers to the timing and sequence of advertising messages. Missiles have no relevance to the question.

Question 4

Advertising by stores that sell goods or services directly to the consuming public is called _____.

Accepted Answer

Retail advertising refers to the advertising done by stores that sell goods or services directly to the consuming public.

Question 5

Promotion that seeks to develop initial demand for a good,service,organization,person,place,idea,or cause is called _____.

Accepted Answer

The answer of Promotion that seeks to develop initial demand...

Question 6

_____ is an unconventional,innovative,and low-cost marketing techniques designed to get consumers' attention in unusual ways.

Accepted Answer

Guerrilla marketing is an unconventional and innovative marketing technique that aims to catch potential consumers' attention through unconventional means, often at lower costs than traditional advertising. It can involve activities such as street performance, flash mobs, or publicity stunts.

Question 7

Nonpersonal stimulation of demand for a good,service,person,cause,or organization through unpaid placement of significant news about it in a published or broadcast medium is called _____.

Accepted Answer

Nonpersonal stimulation of demand through unpaid placement of significant news is called publicity. It is a form of promotion, but unlike advertising or sales promotion, it is not paid for by the organization or person being promoted.

Question 8

_____ involves two-way promotional messages transmitted through communication channels that induce message recipients to participate actively in the promotional effort.

Accepted Answer

The answer of _____ involves two-way promotional messages transmitted through...

Question 9

Setting the timing and sequence for a series of advertisements is called _____.

Accepted Answer

Media scheduling is the process of determining when and where advertising messages will be communicated to target audiences. It involves setting the timing, sequence, and frequency of advertisements or promotional messages.

Question 10

Marketing activity other than personal selling,advertising,guerrilla marketing,and public relations that stimulates consumer purchasing and dealer effectiveness is called _____.

Accepted Answer

Sales promotion is a marketing activity that incentivizes consumers to purchase products or services and helps improve the effectiveness of dealers. Examples of sales promotion include coupons, discounts, contests, and loyalty programs.

Question 11

Focused public relations activities that directly support marketing goals are called _____.

Accepted Answer

Marketing public relations focus on using public relations activities to support a company's marketing goals. This includes activities such as generating media coverage, creating buzz around new product launches, and building relationships with influencers that can help promote the brand.

Question 12

Paid,nonpersonal communication through various media about a business firm,not-for-profit organization,product,or idea by a sponsor identified in a message intended to inform or persuade members of a particular audience is called _____.

Accepted Answer

The description matches the definition of advertising, as it involves paid and nonpersonal communication through media to inform or persuade a particular audience, with the sponsor identified.

Question 13

Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity is called a(n)_____.

Accepted Answer

Sponsorship is a relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity.

Question 14

Ineffective promotional appeals,inappropriate advertising media,or poor radio or television reception that interferes with the transmission of the message and reduce its effectiveness are examples of _____ in a communication channel.

Accepted Answer

Noise refers to any interference in a communication channel that disrupts the transmission or reception of a message, which can significantly reduce its effectiveness. Ineffective promotional appeals, inappropriate advertising media, poor radio or television reception, and any other factors that interfere with the message's delivery are all examples of noise. It is important for marketers to identify and address these sources of noise to ensure that their message is received and understood by the target audience.

Question 15

Research that evaluates an ad during its development stage is called _____.

Accepted Answer

Pretesting is the research that evaluates an ad during its development stage. It is done to ensure that the ad will be effective in achieving its objectives before it is launched. Pretesting can help identify any potential problems with the ad and provide feedback on how to improve its effectiveness.

Question 16

Banners have evolved into a more target-specific technique for Internet advertising with the advent of _____ which are messages that appear on the screen at exactly the right moment.

Accepted Answer

The answer of Banners have evolved into a more target-specific...

Question 17

Research that assesses advertising effectiveness after it has appeared in a print or broadcast medium is called _____.

Accepted Answer

Posttesting is the research that assesses advertising effectiveness after it has appeared in a print or broadcast medium.

Question 18

_____ are methods of testing alternate ads by dividing a cable TV audience using two different ads,and then evaluating the relative effectiveness of each.

Accepted Answer

Split runs are methods of testing alternate ads by dividing a cable TV audience using two different ads and then evaluating the relative effectiveness of each.

Question 19

A strategy in which a retailer shares advertising costs with a manufacturer or wholesaler is known as _____.

Accepted Answer

Cooperative advertising is a strategy in which a retailer shares advertising costs with a manufacturer or wholesaler.

Question 20

Promotion that attempts to increase demand for an existing good,service,organization,person,place,idea,or cause is called _____.

Accepted Answer

The answer of Promotion that attempts to increase demand for...

Quiz 16: Integrated Marketing Communications, Advertising, and Public Relations