In promotion to final consumers:
A) advertising, publicity, and sales promotion are the dominant promotion methods.
B) aggressive personal selling is usually found only in expensive channel systems.
C) reminder ads may be all the promotion that is needed for products that have won brand preference or insistence.
D) personal selling is effective for consumer electronics and automobiles.
E) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

The large number of consumers almost forces producers of consumer products and retailers to emphasize advertising, publicity, and sales promotion; aggressive personal selling is usually found only in expensive channel systems like financial services, furniture, consumer electronics, designer clothing, and automobiles; and ads remind consumers about the products that have won brand preference.

In Promotion to Final Consumers