Which of the following is a strategy to combat consumer showrooming?

Question

Quizplus · Accepted Answer

Integrating online and brick-and-mortar store operations can provide consumers with a seamless shopping experience and reduce the likelihood of consumer showrooming. By providing options for customers to purchase online and pick up in-store, retailers can encourage consumers to make their purchases in-store rather than online after viewing products in-person. Additionally, offering exclusive in-store promotions or deals can also incentivize customers to make their purchases in-store. Utilizing big data analytics, scrambled merchandising, central stocking from multiple channels, and "Amazoning" the product line may be helpful strategies for retailers, but they are not specifically designed to combat consumer showrooming.

Which of the Following Is a Strategy to Combat Consumer