What makes related diversification an attractive strategy?
A)the ability to broaden the company's product line
B)the opportunity to convert cross-business strategic fit into competitive advantage over business rivals whose operations don't offer comparable strategic fit benefits
C)the potential for improving the stability of the company's financial performance
D)the ability to serve a broader spectrum of buyer needs
E)the added capability it provides in overcoming the barriers to entering foreign markets

Question

Quizplus · Accepted Answer

Related diversification is attractive because it allows a company to leverage cross-business strategic fit to gain a competitive advantage, which rivals without such fit cannot easily replicate.

What Makes Related Diversification an Attractive Strategy