Which of the following is NOT an option for remedying a cost disadvantage associated with activities performed by forward channel allies (wholesale distributors and retail dealers) ?
A) changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet) or perhaps integrating forward into company-owned retail outlets
B) enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain
C) pressuring distributors/dealers and other forward-channel allies to reduce their costs and markups
D) insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers, those performed in-house, and those performed by distributors/dealers
E) collaborating with forward channel allies to identify win-win opportunities to reduce costs
Correct Answer:
Verified
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