The road to competitive advantage begins with management's efforts to
A) build organizational expertise in performing certain competitively important value chain activities.
B) understand the value chain activities providing opportunity for growth.
C) build value-creating activities all along the value chain.
D) ensure superiority over rivals in performing even unimportant tasks and activities extremely well.
E) maintain the existing chain of activities to lower costs.

Question

Quizplus · Accepted Answer

Building organizational expertise in performing certain competitively important value chain activities is essential for gaining a competitive advantage. This requires management's efforts to identify the value chain activities that are key to the success of the company and then building expertise in these areas. By excelling in these activities, the company can differentiate itself from its competitors and create a sustainable competitive advantage.

The Road to Competitive Advantage Begins with Management's Efforts to