The value of doing competitive strength assessment is to
A) determine how competitively powerful the company's core competencies are.
B) learn if the company's market opportunities are better than those of its rivals.
C) learn whether a company has a distinctive competence.
D) learn how the company ranks relative to rivals on each of the important factors that determine market success and ascertain whether the company has a net competitive advantage or disadvantage vis-à-vis key rivals.
E) determine whether a company's resource strengths are sufficient to allow it to earn bigger profits than rivals.

Question

Quizplus · Accepted Answer

Competitive strength assessment helps in determining how a company ranks relative to its rivals on important factors that affect market success. This, in turn, helps in ascertaining whether the company has a competitive advantage or disadvantage compared to its key rivals. Therefore, option D is the best choice. Options A, B, C, and E may be relevant to competitive strength assessment but do not convey the complete picture.

The Value of Doing Competitive Strength Assessment Is to