Companies run on interdependent applications,such as SCM,CRM and ERP.If one application performs poorly,the entire customer value delivery system is affected.For example,no matter how great a company is at CRM,if its SCM system does not work and the customer never receives the finished product,the company is set to lose that customer.This illustrates the business value of _____________________ .
A) Integration
B) SCM and CRM
C) Business intelligence
D) Logistics

Question

Quizplus · Accepted Answer

The sentence highlights the importance of integration between interdependent applications to ensure seamless customer value delivery. Without integration, a malfunctioning application can have a ripple effect across the entire system, leading to poor customer experience and potential loss of customers.

Companies Run on Interdependent Applications,such as SCM,CRM and ERP