The "best fit" school argues that a firm needs to search for the best external and internal fit.

Question

Quizplus · Accepted Answer

The "best fit" school of thought in strategic management argues that a firm should focus on achieving the best possible external and internal fit in terms of its strategy, resources, and capabilities. This approach emphasizes aligning the company's external environment and internal capabilities to create a competitive advantage and achieve superior performance.

The "Best Fit" School Argues That a Firm Needs to Search