CRM (Customer Relationship Management) and BI (Business Intelligence) are one and the same.

Question

Quizplus · Accepted Answer

CRM and BI are related concepts but they are not the same. CRM focuses on managing and improving customer interactions and relationships, while BI focuses on analyzing data to gain insights for strategic decision-making in various areas of business operations. While both involve data and technology, their purposes and approaches are different.

CRM (Customer Relationship Management) and BI (Business Intelligence) Are One