The ___________ process should begin with a definition of the research problem and the establishment of specific research objectives.

Question

Quizplus · Accepted Answer

The research process should begin with defining the research problem and setting specific research objectives, as this provides direction for the research and ensures that data collected will be relevant for the research question at hand. Marketing, promotion, market segmentation, and information systems may all play a part in the research process but are not the starting point for designing a research study.

The ___________ Process Should Begin with a Definition of the Research