For innovation projects, people from inside the company may have greater social capital and know the organizational culture, but this may inhibit them from thinking creatively.

Question

Quizplus · Accepted Answer

Innovation projects need competent staffs to succeed. People drawn from inside the company may have greater social capital and know the organizational culture and routines. But this knowledge may actually inhibit them from thinking outside the box.

For Innovation Projects, People from Inside the Company May Have