When evaluating the effectiveness of the venturing initiatives of a corporation, an assessment needs to be made of the external competencies of the firm in order to determine if goals such as leveraging existing assets, building new knowledge, and enhancing company capabilities are likely to be met.

Question

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Three questions should be used to assess the effectiveness of the corporation venturing initiatives: (1) are the products or services offered by the venture accepted in the marketplace; (2) are the contributions of the venture to the internal competencies and experience of the corporation valuable; and (3) is the venture able to sustain its basis of competitive advantage.

When Evaluating the Effectiveness of the Venturing Initiatives of a Corporation