Exit champions deal in uncertainty and ambiguity. Product champions reduce ambiguity by gathering hard data and developing a strong case for why a project should be killed.

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Both product champions and exit champions must be willing to energetically stand up for what they believe. Both put their reputations on the line. But they also differ in important ways. Product champions deal in uncertainty and ambiguity. Exit champions reduce ambiguity by gathering hard data and developing a strong case for why a project should be killed.

Exit Champions Deal in Uncertainty and Ambiguity